How can you save up to 28% on your next IHG stay?

IHG's winter sale offers substantial discounts for cash bookings, primarily driven by the need to stimulate demand during a typically slower season. The dominant mechanism here is the strategic pricing adjustment, which allows IHG to attract price-sensitive customers by providing discounts up to 20% on stays and up to 28% at new hotels. This pricing strategy is operationalized through a limited-time promotional offer, compelling customers to make quicker booking decisions. However, the effectiveness of this strategy hinges on the overall market demand; if consumer interest remains low, even significant discounts may not lead to increased occupancy rates. A change in economic conditions, such as a sudden increase in travel demand due to external factors like a major event or improved consumer confidence, could alter outcomes. Nonetheless, this change alone would not guarantee success, as the binding constraint of IHG's pricing power remains influenced by competitive market dynamics and the availability of comparable offers from other hotel chains. This does NOT automatically imply that all customers will respond positively to the discounts, as individual preferences and loyalty programs also play a critical role in booking decisions. — By the Finotwice Editorial Team