What Unique Experiences Can You Bid On with Choice Privileges Points?

Choice Privileges has introduced a new mechanism for engaging customers through its 'Experiences' platform, allowing members to bid on unique packages using transferable points. This initiative is designed to enhance customer loyalty by providing tangible rewards that extend beyond traditional hotel stays. The operational specificity lies in the bidding process, where members can utilize 5,000 points to access exclusive experiences such as brewery tours and lift ticket packages. However, the success of this mechanism hinges on the continued appeal of the experiences offered. If the variety or quality of experiences were to decline, the attractiveness of the bidding system could diminish. This change alone would not guarantee increased customer engagement, as the underlying constraint of customer loyalty to the brand would still be in place. This does NOT automatically imply that all members will engage with the bidding system, as individual preferences for experiences may vary significantly. Thus, while the new offerings may attract some customers, the overall effectiveness will depend on maintaining a diverse and appealing range of experiences that resonate with the target audience.